Digital Marketing

PPC

PPC – or pay-per-click – is an advertising model in which the advertisers pay a fee to the host of the chosen advertisement platform every time someone clicks on one of their ads.

Customer Acquisition Cost, or CAC, is a metric commonly used to analyze the total cost of acquiring a new customer, considering the resources and costs associated with all elements of the acquisition process.

LTV

Customer Lifetime Value (LTV) is a metric that represents the revenue you get from a client during the time that they remain a customer to your business. To evaluate LTV, it is crucial to analyze other important indicators, like Churn Rate and frequency of purchases.

CTR (Click Through Rate)

CTR, which stands for "Click Through Rate," is a metric used to determine how effective an internet advertisement is. This statistic aids marketers in evaluating the efficacy of their advertising strategies. It can be used to measure the success of a campaign and provide insights on what adjustments need to be made in order to increase the effectiveness of a campaign. Through CTR, it becomes easier to identify which campaigns are performing better and attracting the user's attention. In this way, it is possible to have a perception of which strategies work and which ones need improvement.

Copywriting

Copywriting is an advertising and marketing strategy used to create persuasive content and get people to take a specific action, increasing conversions and sales. Content can be written across multiple channels such as emails, websites, and advertisements. The elements of a good copy: Urgency Connection Specificity Social approval Scarcity

Churn and Bounce Rate

The Churn rate indicates how much revenue or customers your business has lost, considering the percentage of people who decided not to be a customer or a subscriber during a specific period or even employees who decide to leave their jobs. On the other hand, the bounce rate represents the number of people who access a website and then leave it without interacting with its content. It’s necessary to monitor these metrics. To make this possible, it's important to use a good CRM to track the customer journey from beginning to end.

Persona

Basically, a persona is a fictional character created based on real data about a company's customers. It works as a strategy to better understand how to deal with the public, what decisions to make and how to interact with them, considering their characteristics, behavior and needs.

Upselling

Upselling is a sales technique that aims to increase the average order value by recommending upgrades, more expensive products or premium ones, compared to what the customer was intending to originally purchase. Well-suited upselling strategies would ultimately increase the amount of revenue that a seller or store would receive from the customer, exposing them to more strategic products to the business.

CRO

CRO stands for Conversion Rate Optimization. It refers to the process of improving the conversion rate through the analysis of the website’s performance and the customer’s behavior, among many other techniques. For example, if the conversion isn’t working as expected, CRO helps to understand the reasons for why that is happening and develop action plans to accomplish better results. Some CRO best practices are: Collect information and make tests to measure what changes are needed and how to carry them out. To have the necessary data, you can use analysis tools and even conduct surveys with your customers; Improve your web page, use CTA (call-to-action) elements, create good landing pages and make sure that the website is mobile-friendly; Make sure to always track your results.

CTA (Call To Action)

A Call to Action (CTA) is an element that aims to make the audience take an expected action. The main objective is to influence the audience on what to do and what next steps to take, help visitors and users make decisions and make sense of your content or publication. It can take many forms, such as a button, landing page, image, or link. It's important to enhance emotion, connect with your audience, and clarify the reason for action. One of the best ways to implement a CTA is to make it implicit rather than direct.

Conversion Rate

The conversion rate is the percentage of the total number of people who took an expected action. For example, on websites, the conversion rate indicates the percentage of users that have taken actions (conversions) across your website. Some examples of conversions are: number of purchases, clicks on a call-to-action button, downloads, engagement with advertisements, and many others.

SEO (Search Engine Optimization)

93% of online experiences begin with a search engine.

Data Driven

The Data Driven methodology refers to the processes and operations that are oriented by the use of reliable data and analysis of important information, in which the decision making is based on strategic planning and data interpretation. It allows companies to improve their productivity and results and to keep updated on the market trends, offering a clearer picture of the customers, products, competitors and everything that is related to them.

UX (User Experience)

The concept of User Experience (UX) is related to the experience of those who interact with a company and its products, systems or services, whether in the online environment or in the physical one. Understanding in depth User Experience will make contact of people with your product or service as pleasant, relevant, intuitive and effective as possible.

MVP (Minimum Viable Product)

Minimum Viable Product or MVP is a development technique that seeks to test whether a product works in the market environment. The MVP is a version of the product with just the basic features, as the goal is to test quickly to collect feedback as soon as possible and validate if the idea has adherence or not.

Prototype

A Prototype is a simulation of the final product, focused on how the product will look like and how users will interact with it. Although you don’t release a prototype to the market, you can receive feedback when testing it with users. A prototype is a cheap and fast way to collect feedback and evaluate the user's experience, before developing the final product.

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