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Leading Digital Transformation

16-22 October 2022

Møller Institute, University of Cambridge

Digital Transformation is the opportunity for companies to fundamentally change the way work is done so the organization can grow and remain competitive over time. It’s not about “if” your company should make a digital transformation, but about “how”.

As a leader, you will need to create new perspectives and resources to navigate this ever-changing digital landscape and ensure your organization's survival.

In this highly practical, in person programme, you will develop tools and resources to lead an ongoing, agile and strategic effort to stay ahead of digital disruptions.

Your  digital transformation strategy starts here

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16-22 October 2022

Registration Deadline: 7 October 2022

Møller institute

Churchill College. University of Cambridge - United Kingdom

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EICOM Institute's In Person Executive Programme

Dates and venue for our in-person programme will be confirmed. Join the waiting list to get notified as soon as registrations are open.

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Best digital transformation course for commerce leaders

A one-week immersion that equips executives with disruptive strategies to become digital leaders in their respected fields.

Critical analysis of alternative organisational hierarchies in the digital environment

Best practices in global commerce, omnichannel, logistics and customer care

Leveraging data and artificial intelligence to boost sales and customer loyalty

Critiquing case studies and stress-testing theories with qualified professors.


I. Current business analysis

  • Revisualise your customers and analyse their needs

  • Reevaluate the Digital Ecosystem

  • Reinvent your Business

  • A new organisational structure:
    The role of IT
    Creating a Digital Culture
    Future Logistics

II. Digital Strategy in Action

  • Future Technologies, Tools and Processes

  • Future Sales

  • RGM in Digital Commerce

  • Introducing a new market power - the ethical consumer
  • The human element - driving digital transformation
  • Product innovation
  • Optimising the use of AI
  • Creating a digital culture
  • Smart KPIs
  • The heart of the digital transformation strategy - Organisational Structure
  • Conversational commerce
  • Understanding the digital consumer

you'll learn

The programme's core modules will enable you to leverage emerging technologies, forge customer-centric digital strategies that drive growth, and create innovative digital solutions to sustain transformation.

  • To develop an action plan that will tackle organisational structure challenges
  • To build and communicate a digital culture
  • To reorganise marketing, logistics and customer experience
  • To manage talent more effectively
  • To track changes in consumer behaviour and media habits
  • To set smart KPIs that reflect your company's performance under current market requirements & trends
  • To frequently reassess the Digital Transformation Process of your business
  • With real-life case studies and best practices from global retailers

lead professors

This programme combines lead teachers, who have vast market experience and are a reference in various areas of digital commerce, with real business cases that bring out the digital transformation challenges overcome by large companies in different segments.

Zia Daniell Wigder

Chief Content Officer at Insider Intelligence

Content leader who creates powerful platforms for professionals to understand global digital innovation and new market opportunities.

Angela Cearns

CEO at TrueTwins Former Executive Amazon, Symantec, and Pizza Hut

Angela’s passion is to grow business through technology innovation. She is an eCommerce Leader with 20+ years of experience.

Mariano Gomide

Founder and Co-CEO at VTEX. Programme Director at EICOM Institute

Mariano leads VTEX’s worldwide Growth organization, including: Sales, Customer Experience and Marketing.

guest cases

Executives from all regions will visit our course to share experiences, challenges and what has worked in their companies

What is included?

The tuition fees covers the entire learning experience at the Møller Institute in Cambridge, and  we aim to ensure you have everything you need:

Learning experience

Lectures tailored to its participants’ needs and modern study facilities. The Møller Institute offers different conference rooms, a lecture theatre and quiet work spaces.


Accommodation at the Møller Institute and on-site leisure facilities. You will sleep in one of the spacious rooms equipped with a work space and an en-suite bathroom.

Meals and Beverages

Three buffet-style meals a day as well as a special dinner night and a Gala night at one of Cambridge’s most historic buildings.  Please let us know about any allergies & dietary requirements

Opportunity for networking

Our team will also ensure that you have fun by offering some after-class activities. These may be outdoor activities, a BBQ, sight seeing or our well-known ‘Gala Dinner’.

students' profile

Our Executive Programme is designed for senior management positions. See below our students' profile.

apply now

You can apply by filling out the form below. Our Admissions team will review your information and get back to you in due course. Click here to know more about the Application Process.

*Please visit our Cancellation Policy to learn more about refunds and cancellations. If you have any questions, do not hesitate to contact us.

Our alumni

Be a part of the EICOM experience and join our community. EICOM's Alumni Network creates an extensive knowledge pool that you will benefit from throughout your commerce career.


Alvaro Ramirez

Digital Development Director at Cencosud

"I found value in the opportunity to explore real case studies with professors that have experience in retail and brands.  We not only focused on success cases, but also complex projects and learned from failed executions."


Corine Noca

eCommerce Manager at Slam.com

"Prior to attending EICOM I didn't think it was necessary to bring in eCommerce into our company. We have 14 physical stores and an online presence but everything has been separated. Now I see that knowing your customer journey through integrated data, whether he or she is purchasing online or in-store is absolutely essential if we were to survive today's retail landscape."


Rodrigo Miranda

CEO, Zaitt and Ship

"EICOM was, by far, the course that could open my mind the most to the digital transformations that companies are going through and to the most actual management methods. Besides, being with the best business executives from the retail market opened unique opportunities to me and my companies."


Beatrice Radu

Community Selling & Strategy Director for Eastern Europe at Yves Rocher

"EICOM's Executive Programme has really helped with our strategy for Digital Transformation. I lead a large team at Yves Rocher. After attending EICOM and learning about concepts such as the IT Mirror, we started prioritising hiring people with digital skills even in roles that did not traditionally require them such as sales and sales support and marketing."


Albert Serrano

Managing Director, Spain at Veepee and Privalia

"Meeting executives from all over the world, all of us in different stages - from emerging to mature economies - and knowing that we all face the same challenges was inspiring."


Ionut Grosso

Head of Digital and eCommerce at Auchan

"What an incredible experience! We’ve had colleagues from 10 different countries, we saw a lot of real life case studies and the course was very easy to understand. I felt that we all spoke the same language and when you put all this knowledge in one room, a lot of ideas evolve. EICOM was the best investment in time I’ve done in the last decade."


Dates and venue for our in-person executive programme will be confirmed.
Join the waiting list to get notified as soon as registrations are open.

*Please visit our Cancellation Policy to learn more about refunds and cancellations. If you have any questions, do not hesitate to contact us.

get your brochure

Download our Brochure to learn more about the Leading Digital Transformation executive programme:

*Please visit our Cancellation Policy to learn more about refunds and cancellations. If you have any questions, do not hesitate to contact us.

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