93% of online experiences begin with a search engine.
Source: Search Engine Journal, 2021.
Search Engine Optimization (SEO) is the process of improving the position of websites and other web pages in search results pages by getting good rankings through the generation of organic traffic. In other words, it is a set of strategies used to optimize websites and its content relevance to attract more visibility in search engines such as Google, Bing, Yahoo and many others.
75% of people will never scroll past the first page on a Google search, which is why you need to rank on page 1 of Google.
Source: Hubspot, 2021.
The first step to ranking higher on Google is to invest in a good SEO, making it easier for the platform to identify the content as the one that best meets the user's needs. Improving On-Site SEO by using target keywords and optimizing headlines, titles and images, for example, helps Google algorithm to understand that your content is high quality.
Here are some other tips for ranking higher on Google:
Among the benefits of SEO, we can highlight that it:
Having a good SEO strategy results in an increase in the credibility of the website, blog, or e-commerce, in a way that the content is seen as highly relevant.
There are some tools and platforms that can help you to build and measure your SEO strategies, such as Google Analytics, Google Search Console, Ahrefs, and Answer the public.
SEO is an important part of digital marketing because the most relevant results that appear in web searches are the ones that attract more attention from customers. As the website becomes more visible and is visited by more people, it generates more business opportunities and improves sales conversions. In summary, to have a complete marketing strategy, it’s fundamental to ensure that content shared on the website is relevant and trustable and that it will be easily discovered by the audience.
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