SEO (Search Engine Optimization)

93% of online experiences begin with a search engine.

Source: Search Engine Journal, 2021.

What is SEO?

Search Engine Optimization (SEO) is the process of improving the position of websites and other web pages in search results pages by getting good rankings through the generation of organic traffic. In other words, it is a set of strategies used to optimize websites and its content relevance to attract more visibility in search engines such as Google, Bing, Yahoo and many others.

How do you rank higher on Google?

75% of people will never scroll past the first page on a Google search, which is why you need to rank on page 1 of Google.

Source: Hubspot, 2021.

The first step to ranking higher on Google is to invest in a good SEO, making it easier for the platform to identify the content as the one that best meets the user's needs. Improving On-Site SEO by using target keywords and optimizing headlines, titles and images, for example, helps Google algorithm to understand that your content is high quality. 

Here are some other tips for ranking higher on Google:

  • Build a strong long-tail keywords strategy;
  • Promote your material by adding backlinks;
  • Make sure your website is mobile friendly and secure;
  • Study search trends and match them with your audience's needs;
  • Improve your bounce rate;
  • Focus on creating good content, incorporating videos and sharing statistics; and
  • Keep track of your SEO results and follow up on the four pillars of SEO: Content Quality, Authority, Semantics and Page Experience. 

What are the benefits of SEO?

Among the benefits of SEO, we can highlight that it:

  • Increases the organic traffic;
  • Strengthens the brand, attracting more leads and generating more results;
  • Gives the business a competitive advantage because will target a better audience, it will know the customer;
  • Improves the usability of the website and the experience of the user.

Having a good SEO strategy results in an increase in the credibility of the website, blog, or e-commerce, in a way that the content is seen as highly relevant.

There are some tools and platforms that can help you to build and measure your SEO strategies, such as Google Analytics, Google Search Console, Ahrefs, and Answer the public.

Why is SEO important in digital marketing?

SEO is an important part of digital marketing because the most relevant results that appear in web searches are the ones that attract more attention from customers. As the website becomes more visible and is visited by more people, it generates more business opportunities and improves sales conversions. In summary, to have a complete marketing strategy, it’s fundamental to ensure that content shared on the website is relevant and trustable and that it will be easily discovered by the audience.

See also

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