You will...

Master key principles of successful digital transformations

Discuss effective strategies with top-level commerce executives

Learn how to digitally innovate to gain competitive advantage

You will...

  • Master key principles of successful digital transformations

  • Discuss effective strategies with top-level commerce executives

  • Learn how to digitally innovate to gain competitive advantage

Your  digital transformation strategy starts here

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25-29 OCTOBER 2021

4 hours of online classes per day, including 45 min break.

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Limited to

20 candidates

Subject to approval and background analysis

US$ 850

US$ 375 Enrollment Fee* + US$ 475 Tuition fee.

Registration closure: 15th October 2021

Registrations will open soon

If you would like to be notified when registrations open, please fill in your details below:

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Best digital transformation course for high-level retail commerce executives

Leading commerce experts will guide you in mastering the fundamentals to develop your Disruptive Digital Transformation Strategy. This one-week online programme is exclusively for high-level commerce executives, to ensure an effective and engaging learning experience.


This programme is taught by global experts, who have vast market experience and are a reference in various areas of digital commerce.

Eric Day

Senior Vice President, Small Business at Dell Technologies

Dr Charles Hancock

ZMET Researcher & Programee Leader MSC Marketing Management

Angela Cearns

CEO at TrueTwins Former Executive Amazon, Symantec, and Pizza Hut

Mariano Gomide

Founder and Co-CEO at VTEX. Professor and Programme Director at EICOM Institute

Alan M Lerner

Director - Advisory, consulting at KPMG Argentina Professor at EICOM

Master the 4 key principles of a successful digital transformation strategy:

Organisational Structuring

Implementing a Digital Culture

Transforming Digital Sales Processes

Understanding Ethical Consumers


A one-week immersion programme that will discuss what makes a disruptive digital transformation strategy. Our professors will reflect Digital Transformation Strategies under consideration of the current market requirements and will engage participants with group exercises and discussions to help them set their own disruptive transformation strategy.

25-30 October 2021

4 hours per day


Live classes

20 seats

Under approval

US$ 2.000 US$ 1.200

Early registration fee: until 10/OCT/21


Module 1


The Disruption of the org chart
- What is the right structure to address the actual demand?

Tech Talents are mandatory in business areas
- Learn why and how to attract qualified professionals.

Actions for today to save your 2023 top line and profitability
- What is the right structure to address the actual demand?

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October 25th,  2PM - 6:45PM BST (45min break)


Module 2

Inventing the Future

Find out how to produce innovative products/solutions in a commerce environment full of innovative products.

From idea to reality
- What are the basics to create an innovative product in the most innovative and competitive eCommerce landscape?
- The product management invention framework
- The Amazon Product Management Framework

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October 26th,  2PM - 6:45PM BST (45min break)


Module 3

The rise of the ethical consumer

Learn how the new ethical consumers determine the digital commerce market environment and how to reach them on a deeper level.

- The shift in power to the consumer
- The new ‘Sustainable Consumer’
- The new consumer in a digital landscape (transparency of information)
- Understanding your consumers: ZMET Approach
- Case Study (how did company XYZ respond to the shift in power to the consumer)

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October 27th,  2PM - 6:45PM BST (45min break)


Module 4


PART I. Redefining Business Process Management
- How to redefine business processes and how to manage them whilst going through transformation? From traditional process reengineering to intelligent automation.
- Intelligent Automation: a note on RPA and AI towards reinventing Business Process Services.
- Case study: assessing process potential for automation in RPA solutions. Considerations and recommendations when managing an RPA project.

PART II. Understanding The Impact of Technology and People on Business Process Transformation
- Managing process innovation through project management.
- Lean project management and Design Sprint by Google Ventures.
- Technology as a strategic tool for reinventing workflows.
Transforming transformation:
- On leadership and how change management might ease the impact of transformation.
- Redefining process capabilities for an agile enterprise.
- A final note workforce of the future.

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October 28th,  2PM - 6:45PM BST (45min break)


Module 5


1. How customer obsession re-defines the role of the salesperson and guides them through transformation.
- Customer behavior changing over time
- Customer first- how human behavior impacts transformation
- Sales adaptation considerations to behavioral changes

2. Codifying customers’ needs and wants and finding the right tools to support the sales teams
- Seamless Digital Transformation
- Driving sales productivity with transformation

3. Transformation requirements that support sales across the entire customer journey
- Pre-Sales Transformation; customer relationship management and marketing
- Post-Sales Transformation; logistics, care and support

4. Predicting the future of sales
- Future technology that can influence sales and customer engagements

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October 29th,  2PM - 6:45PM BST (45min break)



Commerce Management Certification Logo

Participants of this programme will receive a 100% discount to take the Commerce Management Certification exam at any level of their choice.

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To create a disruptive strategy that helps C-level executives to guide their business through the process of digital transformation.

Key Objectives

  • Understand the 'Digital Customer' and their needs
  • Review the current organisational structure of their own business and reflect it against successful organisational structure frameworks
  • Reinvent the customer service within the business
  • Apply a new approach of RGM by reducing trade expenses and using data more efficiently

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This course will guide you in creating your company's digital transformation strategy. Be among the best leaders in the retail market. Learn how to innovate in the commerce environment and gain competitive advantage.

*Please visit our Cancellation Policy to learn more about refunds and cancellations. If you have any questions, do not hesitate to contact us.

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