By sharing knowledge we empower digital transformation.
Commerce Chats is a free initiative that promotes deep and challenging commerce conversations to take place, creating a high performance environment for engaged professionals at all levels. A learning resource that is up to date, collaborative and with diverse perspectives.
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May 31, 2022 4:30 PM
What are the challenges of consumer behavior changes? Weighing on Outlooks: more than just the war - pandemic, inflation, stock market, more competitive landscape. How to survive? Where to focus? Our guest speaker Cristi Movila from VTEX will be deep-diving into the topic of Growth in Crisis times
How do you prioritize one channel instead of the other in an omnichannel strategy? What are the winners doing? What are the imperatives to boost e-commerce profitability on a Customer Acquisition? Our guest speaker Thiago Pasos from Brightdome will be deep-diving into the topic of Sales: Growth and Profitability.
What are some examples of workflows that can be automated in ecommerce? What are the tools and skills you need to get started with ecommerce automation? How do you measure the cost and impact of automated workflows? George Brindeiro, Head of Education at VTEX with years of experience in Tech market, will deep-dive into the topic of Technology, a important dimension for everyone who wants become a digital commerce expert.
Do you know how to tackle tech challenges in an ecommerce operation? What is the ecommerce technology landscape? Which way to choose and thrive a better tech digital transformation approach? Our guest speaker Paulo Monçôres from the VTEX company, will deep-dive into the topic of Technology and Data.
What is the straightforward approach to analyzing the relationships between traffic sources? How to focus on key opportunities? What is a traffic acquisition strategy to start in ecommerce? How to build roads for people to come to our online store? How can I choose which traffic sources to use from all the many alternatives? Marcos Penhos, CMX, from VTEX with years of experience in Ecommerce, will deep-diving into the topic of Digital Marketing.
Do you know the 'back to basics' approach in Ecommerce world? How to start? What is the kickoff data strategy? We will share many KPIs! Where should we focus our attention in the different phases of the purchase? Consuelo Cabrera from the VTEX company with years of experience in Ecommerce market, will deep-dive into the topic of Data and Digital Marketing.
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