BOPIS (Buy Online Pickup In Store)

What is BOPIS?

BOPIS, which stands for "Buy Online Pickup In Store," is a sales strategy that allows customers to order products online and pick them up in person at a physical store. Convenience, quicker delivery dates, and a smoother, more secure checkout process are all benefits of this kind of shopping.

It is a strategy that integrates both online and in-store shopping experiences. It usually refers to purchases that customers can pick up the same day they made the purchase.

How does BOPIS work?

The purchase process through BOPIS consists of:

  1. The customer makes the purchase online through the website or mobile app;
  2. Then, they choose the pick up in-store option and select the location of the pickup;
  3. When the item is at the customer’s local store, the client picks up the order. 

The order can be picked up in many ways, from a designated location, the local store and even without leaving the car – which is known as curbside pickup

What are the benefits of BOPIS?

According to Shopify, 59% of consumers are interested in BOPIS-type shopping options.

Source: What is Buy Online, Pick-Up In Store (BOPIS)? (2022) | Shopify

Some of the benefits of BOPIS for both customers and retailers are:

  • No shipping costs;
  • No need to wait for long delivery timelines;
  • The convenience of buying without leaving the comfort of your home;
  • Quick returns and exchanges if the product doesn’t meet your expectations;
  • Better inventory management;
  • Lower last-mile delivery costs;

What is the relationship between BOSS and Omnichannel?

BOPIS is a model of omnichannel shopping experience in which customers can buy things online and then pick them up in person at a physical store. This is one of the many ways companies can provide an integrated and seamless retail experience across multiple platforms.

See also

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