BOPIS, which stands for "Buy Online Pickup In Store," is a sales strategy that allows customers to order products online and pick them up in person at a physical store. Convenience, quicker delivery dates, and a smoother, more secure checkout process are all benefits of this kind of shopping.
It is a strategy that integrates both online and in-store shopping experiences. It usually refers to purchases that customers can pick up the same day they made the purchase.
The purchase process through BOPIS consists of:
The order can be picked up in many ways, from a designated location, the local store and even without leaving the car – which is known as curbside pickup.
According to Shopify, 59% of consumers are interested in BOPIS-type shopping options.
Some of the benefits of BOPIS for both customers and retailers are:
BOPIS is a model of omnichannel shopping experience in which customers can buy things online and then pick them up in person at a physical store. This is one of the many ways companies can provide an integrated and seamless retail experience across multiple platforms.
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