Omnichannel is an approach that aims to provide a great shopping experience to customers through the integration of multiple channels and at all stages of the purchase journey. The focus is on creating a seamless journey for customers, allowing them to switch between channels effortlessly while maintaining continuity. Thanks to Omnichannel, customers can shop on Ecommerce websites, online marketplaces, social networks, by telephone and in brick-and-mortar stores. Among the advantages of Omnichannel, we can highlight the: Easiness of reaching your customers wherever they are; Increase of customer retention and customer satisfaction; Opportunity of bringing offline and online channels together; Improvement of your business efficiency; Increase of revenue; Growth of upsell and cross-sell opportunities.
Endless Aisle is a solution that allows customers to shop in-store for products that are out of stock or not available at that specific store. They can buy what they need from totem platform or digital devices such as tablets or smartphones provided by the store. These products can be picked up at the store later or delivered directly to customers' homes. For this reason, Endless Aisle is also known as “buy in store, ship to customer” feature.
Also known as electronic commerce, it is the process of buying and selling products and services online. Conducted by individuals and companies, Ecommerce can be classified into four main types: Business to business (B2B): when the online transactions don’t involve the final consumer, but companies that are doing business; Business to consumer (B2C): when the company sells products or services directly to the final consumer; Consumer to consumer (C2C): when no company is involved in the transaction, only consumers who decide to sell to each other – this usually takes place on third-party websites such as eBay and OLX; Consumer to manufacturing (C2M): when the consumer influences and determines the production, allowing the manufacturer to react to the demand; Direct to consumer (D2C): when the producer or manufacturer sells their products directly to consumers.
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