Ecommerce
Also known as electronic commerce, it is the process of buying and selling products and services online. Conducted by individuals and companies, Ecommerce can be classified into four main types: Business to business (B2B): when the online transactions don’t involve the final consumer, but companies that are doing business;
Business to consumer (B2C): when the company sells products or services directly to the final consumer;
Consumer to consumer (C2C): when no company is involved in the transaction, only consumers who decide to sell to each other – this usually takes place on third-party websites such as eBay and OLX;
Consumer to manufacturing (C2M): when the consumer influences and determines the production, allowing the manufacturer to react to the demand;
Direct to consumer (D2C): when the producer or manufacturer sells their products directly to consumers.