Omnichannel is an approach that aims to provide a great shopping experience to customers through the integration of multiple channels and at all stages of the purchase journey. The focus is on creating a seamless journey for customers, allowing them to switch between channels effortlessly while maintaining continuity. Thanks to Omnichannel, customers can shop on Ecommerce websites, online marketplaces, social networks, by telephone and in brick-and-mortar stores. Among the advantages of Omnichannel, we can highlight the: Easiness of reaching your customers wherever they are; Increase of customer retention and customer satisfaction; Opportunity of bringing offline and online channels together; Improvement of your business efficiency; Increase of revenue; Growth of upsell and cross-sell opportunities.
A North Star Metric (NSM) is a key metric chosen by a company with the aim of leveraging results and focusing on what really matters. Using a North Star Metric is a way to measure the company's progress with a focus on sustainable business growth. It can be classified as an Output metric as it is the result of different smaller activities that can be measured by other metrics – Input metrics – and which together aim to achieve a specific result and make an impact. Some examples of North Star Metrics from famous companies are the time people spend on the platform watching movies and TV shows (Netflix) and the number of active users per month (Facebook).
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