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Using our brand

These guidelines will help you correctly make use of EICOM Institute's brand

primary use

The original logo is black on a white background and should be used as such in external communications, PR and advertisements. There are two transparent versions of the EICOM logo: black or white.

EICOM Logo primary use black on white background

The black version is to be placed on different lighter coloured but neutral backgrounds.

EICOM Logo primary use white on dark background

The white logo shall be used for darker/ vibrant coloured backgrounds.

secondary use

EICOM Logo secondary use black on white background

The black version is to be placed on different lighter coloured but neutral backgrounds.

EICOM Logo secondary use white on dark background

The white logo shall be used for darker/ vibrant coloured backgrounds.

protective grid

EICOM Logo secondary use protective grid

The letter ‘E’ with a rotation of 90 degrees is the main indicator for the logo proportions and sets the outlines for the protective grid.

EICOM Logo primary use protective grid

The letter ‘M’ is the main indicator for the proportions of the secondary logo and sets the outlines for the protective grid.

colours

Colour 1

HEX #262628
RGB 38, 38, 40
HSB 240, 5, 16
CMYK 4, 4, 0, 84

Colour 2

HEX #595959
RGB 89, 89, 89
HSB 0, 0, 35
CMYK 60, 50, 48, 40

Colour 3

HEX #EEEEEE
RGB 238, 238, 238
HSB 240, 0, 93
CMYK 8, 5, 6, 0

Colour 4
HEX #F26F21
RGB 242, 111, 33
HSB 22, 86, 95
CMYK 0, 54, 86, 5

Minimum size

To maintain the visual integrity of our logo, don’t scale it below 52 pixels height.

EICOM Logo primary use minimum size

Primary Use
52px (height)

EICOM simplified logo minimum size

Simplified logo
32px (height)

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