Prepare your business for the future.
Learn from the world's leaders in digital transformation.

Leading Digital Transformation

16-22 October 2022

Møller Institute, University of Cambridge

You will...

  • Develop an action plan that will tackle organisational structure challenges

  • Build and communicate a digital culture

  • Reorganise marketing, logistics and customer experience

  • Manage talent more effectively

  • Track changes in consumer behaviour and media habits

  • Learn with real-life case studies and best practices from global retailers

  • Set smart KPIs that reflect your company's performance under current market requirements & trends

  • Learn to frequently reassess the Digital Transformation Process of your business

Your  digital transformation strategy starts here

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16-22 October 2022

Registration Deadline: 7 October 2022

Register Now

Møller institute

Churchill College

University of Cambridge - United Kingdom

£ 6,700

Enrollment fee: £500 *
Accomodation, foods and  beverages:  £2750
Tuition fee: £3450

Includes private  accommodation, meals and world-class study facilities

Our team will help you to find the payment method that works best for you

Best digital transformation course for commerce leaders

A one-week immersion that equips executives with disruptive strategies to become digital leaders in their respected fields.

Critical analysis of alternative organisational hierarchies in the digital environment

Best practices in global commerce, omnichannel, logistics and customer care

Leveraging data and artificial intelligence to boost sales and customer loyalty

Critiquing case studies and stress-testing theories with qualified professors.


This programme is taught by global experts, who have vast market experience and are a reference in various areas of digital commerce.

Dr Charles Hancock

ZMET Researcher & Programee Leader MSC Marketing Management

Prof. Doctor Christian Stummeyer

Scientific Director at AININ. Founder / Managing Director at BestPrax GmbH.

Zia Daniell Wigder

Chief Content Officer at Insider Intelligence

Angela Cearns

CEO at TrueTwins Former Executive Amazon, Symantec, and Pizza Hut

Mariano Gomide

Founder and Co-CEO at VTEX. Professor and Programme Director at EICOM Institute


I. Current business analysis

  • Revisualise your customers and analyse their needs

  • Reevaluate the Digital Ecosystem

  • Reinvent your Business

  • A new organisational structure:
    The role of IT
    Creating a Digital Culture
    Future Logistics

II. Digital Strategy in Action

  • Future Technologies, Tools and Processes

  • Future Sales

  • RGM in Digital Commerce


Module I


Relevance, and tools to understand your customer on a deeper level. 
- (Re)visualise your customer
- ZMET Method
- Ethical & Sustainable trend
- What do my customers think of my own business?

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October 25th,  2PM - 6:45PM BST (45min break)


Module II


- Trend Analysis 
- Key Business Metrics
- How to design a flexible business strategy?
- Designing omnichannel strategies
- Media-Commerce Convergence

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October 26th,  2PM - 6:45PM BST (45min break)


Module III


- Become a Digital Leader                          
- Digital Culture throughout the business 
- New Departmental Structure (The Role of IT, Marketing, Customer Care)
- Key Business Metrics

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October 27th,  2PM - 6:45PM BST (45min break)


module IV


- Which technologies and tools are available and right for my business?
- AI for internal process optimisation 
- Big Data
- Omnichannel Strategies

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October 27th,  2PM - 6:45PM BST (45min break)


module V


- Sales Tools
- Redefine the Salesperson, 
- Media-Commerce Convergence

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October 27th,  2PM - 6:45PM BST (45min break)


What is included?

The tuition fees covers the entire learning experience at the Møller Institute in Cambridge, and  we aim to ensure you have everything you need:

Learning experience

Lectures tailored to its participants’ needs and modern study facilities. The Møller Institute offers different conference rooms, a lecture theatre and quiet work spaces.


Accommodation at the Møller Institute and on-site leisure facilities. You will sleep in one of the spacious rooms equipped with a work space and an en-suite bathroom.

Meals and Beverages

The EICOM experience covers three buffet-style meals a day as well as a special dinner night and a Gala night at one of Cambridge’s most historic buildings.  Please let us know about any allergies & dietary requirements

Opportunity for networking

Our team will also ensure that you have fun by offering some after-class activities. These may be outdoor activities, a BBQ, sight seeing or our well-known ‘Gala Dinner’.

apply now

You can apply by filling out the form below. Our Admissions Team will review your information and get back to you in due course.

*Please visit our Cancellation Policy to learn more about refunds and cancellations. If you have any questions, do not hesitate to contact us.

Our alumni

Be a part of the EICOM experience and join our community. EICOM's Alumni Network creates an extensive knowledge pool that you will benefit from throughout your commerce career.


Alvaro Ramirez

Digital Development Director at Cencosud

"I found value in the opportunity to explore real case studies with professors that have experience in retail and brands.  We not only focused on success cases, but also complex projects and learned from failed executions."


Corine Noca

eCommerce Manager at Slam.com

"Prior to attending EICOM I didn't think it was necessary to bring in eCommerce into our company. We have 14 physical stores and an online presence but everything has been separated. Now I see that knowing your customer journey through integrated data, whether he or she is purchasing online or in-store is absolutely essential if we were to survive today's retail landscape."


Rodrigo Miranda

CEO, Zaitt and Ship

"EICOM was, by far, the course that could open my mind the most to the digital transformations that companies are going through and to the most actual management methods. Besides, being with the best business executives from the retail market opened unique opportunities to me and my companies."


Beatrice Radu

Community Selling & Strategy Director for Eastern Europe at Yves Rocher

"EICOM's Executive Programme has really helped with our strategy for Digital Transformation. I lead a large team at Yves Rocher. After attending EICOM and learning about concepts such as the IT Mirror, we started prioritising hiring people with digital skills even in roles that did not traditionally require them such as sales and sales support and marketing."


Albert Serrano

Managing Director, Spain at Veepee and Privalia

"Meeting executives from all over the world, all of us in different stages - from emerging to mature economies - and knowing that we all face the same challenges was inspiring."


Ionut Grosso

Head of Digital and eCommerce at Auchan

"What an incredible experience! We’ve had colleagues from 10 different countries, we saw a lot of real life case studies and the course was very easy to understand. I felt that we all spoke the same language and when you put all this knowledge in one room, a lot of ideas evolve. EICOM was the best investment in time I’ve done in the last decade."

Not sure yet?

Download our Brochure to learn more about the Leading Digital Transformation executive programme:

*Please visit our Cancellation Policy to learn more about refunds and cancellations. If you have any questions, do not hesitate to contact us.

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