Leading Digital Transformation
16-22 October 2022
Møller Institute, University of Cambridge
Develop an action plan that will tackle organisational structure challenges
Build and communicate a digital culture
Reorganise marketing, logistics and customer experience
Manage talent more effectively
Track changes in consumer behaviour and media habits
Learn with real-life case studies and best practices from global retailers
Set smart KPIs that reflect your company's performance under current market requirements & trends
Learn to frequently reassess the Digital Transformation Process of your business
Registration Deadline: 7 October 2022
University of Cambridge - United Kingdom
Enrollment fee: £500 *
Accomodation, foods and beverages: £2750
Tuition fee: £3450
Includes private accommodation, meals and world-class study facilities
Our team will help you to find the payment method that works best for you
A one-week immersion that equips executives with disruptive strategies to become digital leaders in their respected fields.
Critical analysis of alternative organisational hierarchies in the digital environment
Best practices in global commerce, omnichannel, logistics and customer care
Leveraging data and artificial intelligence to boost sales and customer loyalty
Critiquing case studies and stress-testing theories with qualified professors.
This programme is taught by global experts, who have vast market experience and are a reference in various areas of digital commerce.
ZMET Researcher & Programee Leader MSC Marketing Management
Scientific Director at AININ. Founder / Managing Director at BestPrax GmbH.
Chief Content Officer at Insider Intelligence
CEO at TrueTwins Former Executive Amazon, Symantec, and Pizza Hut
Founder and Co-CEO at VTEX. Professor and Programme Director at EICOM Institute
Relevance, and tools to understand your customer on a deeper level.
- (Re)visualise your customer
- ZMET Method
- Ethical & Sustainable trend
- What do my customers think of my own business?
October 25th, 2PM - 6:45PM BST (45min break)
- Trend Analysis
- Key Business Metrics
- How to design a flexible business strategy?
- Designing omnichannel strategies
- Media-Commerce Convergence
October 26th, 2PM - 6:45PM BST (45min break)
- Become a Digital Leader
- Digital Culture throughout the business
- New Departmental Structure (The Role of IT, Marketing, Customer Care)
- Key Business Metrics
- Which technologies and tools are available and right for my business?
- AI for internal process optimisation
- Big Data
- Omnichannel Strategies
- Sales Tools
- Redefine the Salesperson,
- Media-Commerce Convergence
The tuition fees covers the entire learning experience at the Møller Institute in Cambridge, and we aim to ensure you have everything you need:
Lectures tailored to its participants’ needs and modern study facilities. The Møller Institute offers different conference rooms, a lecture theatre and quiet work spaces.
Accommodation at the Møller Institute and on-site leisure facilities. You will sleep in one of the spacious rooms equipped with a work space and an en-suite bathroom.
The EICOM experience covers three buffet-style meals a day as well as a special dinner night and a Gala night at one of Cambridge’s most historic buildings. Please let us know about any allergies & dietary requirements
Our team will also ensure that you have fun by offering some after-class activities. These may be outdoor activities, a BBQ, sight seeing or our well-known ‘Gala Dinner’.
Be a part of the EICOM experience and join our community. EICOM's Alumni Network creates an extensive knowledge pool that you will benefit from throughout your commerce career.
"I found value in the opportunity to explore real case studies with professors that have experience in retail and brands. We not only focused on success cases, but also complex projects and learned from failed executions."
"Prior to attending EICOM I didn't think it was necessary to bring in eCommerce into our company. We have 14 physical stores and an online presence but everything has been separated. Now I see that knowing your customer journey through integrated data, whether he or she is purchasing online or in-store is absolutely essential if we were to survive today's retail landscape."
"EICOM was, by far, the course that could open my mind the most to the digital transformations that companies are going through and to the most actual management methods. Besides, being with the best business executives from the retail market opened unique opportunities to me and my companies."
"EICOM's Executive Programme has really helped with our strategy for Digital Transformation. I lead a large team at Yves Rocher. After attending EICOM and learning about concepts such as the IT Mirror, we started prioritising hiring people with digital skills even in roles that did not traditionally require them such as sales and sales support and marketing."
"Meeting executives from all over the world, all of us in different stages - from emerging to mature economies - and knowing that we all face the same challenges was inspiring."
"What an incredible experience! We’ve had colleagues from 10 different countries, we saw a lot of real life case studies and the course was very easy to understand. I felt that we all spoke the same language and when you put all this knowledge in one room, a lot of ideas evolve. EICOM was the best investment in time I’ve done in the last decade."