become a future digital commerce expert

All the content you need to have a holistic view of digital commerce and jumpstart your career today

Course available in 🇬🇧 English, with subtitles in 🇧🇷 Portuguese and  🇪🇸 Spanish

Build a future-proof career

Employment related to ecommerce has grown significantly in the last years, outpacing other types of retail.

The demand for online shopping is growing in current and future generations. For this reason, the growth of companies associated with ecommerce ensures that this is a market that will guarantee career opportunities and high salaries for many years to come.

I want to be a commerce expert

Build a future-proof career

58.4

%

58.4%of internet users buy something online every week.

4.9

trillion

In 2021, retail e-commerce sales amounted USD 4.9 trillion worldwide

50

%

Forecast of growth on  retail e-commerce sales over the next four years

Source: Ecommerce Guide

The demand for online shopping is growing in current and future generations. With this, the growth of retailers and technology companies associated with ecommerce ensures that this is a market that will guarantee career growth and high salaries for many years to come.

Digital Commerce expert is a complete course!

A methodology that encompasses different knowledge dimensions, will give you a complete view of ecommerce. Perfect for you to consider several aspects in decision making and know how to position yourself on strategic matters.

Expand and deepen your knowledge of digital commerce

Methodology that covers theoretical classes and practical projects

Classes with influential and active professionals of the commerce industry

Study at a global reference institution in Digital Transformation

Syllabus

I. Current business analysis

  • Revisualise your customers and analyse their needs

  • Reevaluate the Digital Ecosystem

  • Reinvent your Business

  • A new organisational structure:
    The role of IT
    Creating a Digital Culture
    Future Logistics

II. Digital Strategy in Action

  • Future Technologies, Tools and Processes

  • Future Sales

  • RGM in Digital Commerce

  • Introducing a new market power - the ethical consumer
  • The human element - driving digital transformation
  • Product innovation
  • Optimising the use of AI
  • Creating a digital culture
  • Smart KPIs
  • The heart of the digital transformation strategy - Organisational Structure
  • Conversational commerce
  • Understanding the digital consumer

What will you find in this course?

Foundations of Digital Commerce

  • Introduction

  • Ecommerce career

    • What is Ecommerce?

    • What do Ecommerce experts do?

    • Core skills of Ecommerce specialists

    • Careers in Ecommerce

  • Map out the opportunities

  • Ecommerce framework

Customer Centricity for Digital Commerce

  • Behavioural foundations

    • The Moving from Product-focused to Customer-Focused Strategy 

    • Changes in Shopping Behaviours: new forms of Interaction

  • The rise of Digital channels

Digital Literacy

  • Mindset in Digital Commerce 

    • How Technology Changes Business 

    • Data-Driven maturity

    • The Trinitarian Equation 

    • The multidimensional mindset

  • Evaluating Digital Business Models

    • P&L analysis 

    • Cases

  • Managing Human Capital 

  • Omnichannel Retail Strategy 

Digital Marketing 

  • The customer journey and the marketing funnel 

  • Traffic Channels

    • Organic traffic

    • Paid traffic 

    • SEO

  • Performance marketing 

    • Analytics

  • Introduction to social media and email marketing

Sales and Merchandising

  • Introducing Daily Ritual Management Processes in Sales 

  • Procurement Management Essentials

  • Sales analysis framework

  • Cross-channels sales strategies 

Supply Chain and Operations

  • Basic logistics concepts

    • What is Logistics?

    • Logistics GDP, inbound/outbound, warehousing, fulfilment, cross-docking

  • Supply chain management

    • How supply chains influence competitiveness 

    • How to pick the right KPIs

  • Inventory management & fulfilment

    • Fulfilment architecture in digital transformation strategies

    • Order workflow

    • Last-mile value chain

    • Omnichannel operation models

    • BOSS, BOPIS, Headless Aisle, Dark Stores 

  • Logistics as a marketing tool

Technology and Data

  • Platforms

    • Programming languages

    • Types of Platforms

    • Digital Commerce Software Ecosystem 

  • Product management

  • Integrations

    • Back-end 

    • Front-end

  • Customer Experience 

    • UX and UI

    • Tools

To further complement your knowledge

In addition to all the high quality content you will find in this course, you will have some bonuses that are not to be missed.

CMX Level 1 for free

The Level 1 of a globally-renowned certification that entitles professionals with the world’s highest commerce designation, Commerce Management Executive (CMX)

1 Office-Hour in group with [name]

Special class about [proposal]

EMPOWER YOURSELF with digital commerce expert course

7-day guarantee

If you are not satisfied, you will receive your money back

multi-LANGUAGE

English with captions in Portuguese and Spanish

learning path

A holistic approach over a total of 7 modules

recommended reading

Curated supporting content to help your learning process

12 hours of content

Self-paced learning: studying approximately 2 hours per week, you'll finish the course in 6 weeks

peer learning Platform

Your classes will be on an online platform where you will connect with learners around the world

CERTIFICATE of completion

You'll be awarded with a Certificate of Completion at the end of the course

stand out in your career

Registration for the Digital Commerce Expert course will open soon. Fill in your email below and get notified as soon as registration opens

Who is this course for?

For professionals who want to have a comprehensive view of the strategy and operation of an ecommerce, who seek to stand out in the market and who want to make the difference in the companies where they work.

For people who want to migrate to another area and enter one of the fastest growing segments in the world, which still has a lot of room for expansion.

frequently asked questions

*Please visit our Cancellation Policy to learn more about refunds and cancellations. If you have any questions, do not hesitate to contact us.

Is the course live or recorded?

Will I get support?

I don't have much time, will I be able to follow the course?

How will I access the course?

What is the guarantee?

What is the reimbursement policy?

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EICOM is a global institute recognized for the quality of its programmes and accreditations, focusing on high-level and holistic education.

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