All the content you need to have a holistic view of digital commerce and jumpstart your career today
Course available in 🇬🇧 English, with subtitles in 🇧🇷 Portuguese and 🇪🇸 Spanish
Employment related to ecommerce has grown significantly in the last years, outpacing other types of retail.
The demand for online shopping is growing in current and future generations. For this reason, the growth of companies associated with ecommerce ensures that this is a market that will guarantee career opportunities and high salaries for many years to come.
I want to be a commerce expertA methodology that encompasses different knowledge dimensions, will give you a complete view of ecommerce. Perfect for you to consider several aspects in decision making and know how to position yourself on strategic matters.
Expand and deepen your knowledge of digital commerce
Methodology that covers theoretical classes and practical projects
Classes with influential and active professionals of the commerce industry
Study at a global reference institution in Digital Transformation
Foundations of Digital Commerce
Introduction
Ecommerce career
What is Ecommerce?
What do Ecommerce experts do?
Core skills of Ecommerce specialists
Careers in Ecommerce
Map out the opportunities
Ecommerce framework
Customer Centricity for Digital Commerce
Behavioural foundations
The Moving from Product-focused to Customer-Focused Strategy
Changes in Shopping Behaviours: new forms of Interaction
The rise of Digital channels
Digital Literacy
Mindset in Digital Commerce
How Technology Changes Business
Data-Driven maturity
The Trinitarian Equation
The multidimensional mindset
Evaluating Digital Business Models
P&L analysis
Cases
Managing Human Capital
Omnichannel Retail Strategy
Digital Marketing
The customer journey and the marketing funnel
Traffic Channels
Organic traffic
Paid traffic
SEO
Performance marketing
Analytics
Introduction to social media and email marketing
Sales and Merchandising
Introducing Daily Ritual Management Processes in Sales
Procurement Management Essentials
Sales analysis framework
Cross-channels sales strategies
Supply Chain and Operations
Basic logistics concepts
What is Logistics?
Logistics GDP, inbound/outbound, warehousing, fulfilment, cross-docking
Supply chain management
How supply chains influence competitiveness
How to pick the right KPIs
Inventory management & fulfilment
Fulfilment architecture in digital transformation strategies
Order workflow
Last-mile value chain
Omnichannel operation models
BOSS, BOPIS, Headless Aisle, Dark Stores
Logistics as a marketing tool
Technology and Data
Platforms
Programming languages
Types of Platforms
Digital Commerce Software Ecosystem
Product management
Integrations
Back-end
Front-end
Customer Experience
UX and UI
Tools
If you are not satisfied, you will receive your money back
English with captions in Portuguese and Spanish
A holistic approach over a total of 7 modules
Curated supporting content to help your learning process
Self-paced learning: studying approximately 2 hours per week, you'll finish the course in 6 weeks
Your classes will be on an online platform where you will connect with learners around the world
You'll be awarded with a Certificate of Completion at the end of the course
Registration for the Digital Commerce Expert course will open soon. Fill in your email below and get notified as soon as registration opens
For professionals who want to have a comprehensive view of the strategy and operation of an ecommerce, who seek to stand out in the market and who want to make the difference in the companies where they work.
For people who want to migrate to another area and enter one of the fastest growing segments in the world, which still has a lot of room for expansion.
Is the course live or recorded?
Will I get support?
I don't have much time, will I be able to follow the course?
What is the guarantee?
What is the reimbursement policy?
EICOM is a global institute recognized for the quality of its programmes and accreditations, focusing on high-level and holistic education.
