For payments in 2 or 3 installments, the charge will be made on a recurring basis. There will be no blocking of your credit card limit and you will receive an individual receipt for each of the installments.
Course available in 🇬🇧 English, with subtitles in 🇧🇷 Portuguese and 🇪🇸 Spanish
A methodology that encompasses different knowledge dimensions, will give you a complete view of ecommerce. Perfect for you to consider several aspects in decision making and know how to position yourself on strategic matters.
Expand and deepen your knowledge of digital commerce
Methodology that covers theoretical classes and practical projects
Classes with influential and active professionals of the commerce industry
Study at a global reference institution in Digital Transformation
Foundations of Digital Commerce
Digital Commerce vs Ecommerce?
What is Ecommerce?
Ecommerce career
Core skills of Ecommerce specialists
What do Ecommerce experts do?
Knowledge dimensions
Careers in Ecommerce
Map out the opportunities
Ecommerce Business Analysis
Customer Centricity for Digital Commerce
Behavioural foundations
Customer Centricity and Product-centric Strategies
Changes in Shopping Behaviours: new forms of Interaction
Customer Experience & Customer Journey
Digital Literacy
Mindset in Digital Commerce
The Key to Digital Transformation
The multidimensional mindset
Evaluating Digital Business Models
Introduction to P&L
P&L analysis
Cases
Managing Human Capital
Omnichannel Retail Strategy
Digital Marketing
Marketing Funnel
Traffic Sources
Findability and Discoverability
Paid Traffic and Performance
Introduction to social media and email marketing
Sales and Merchandising
Sales-Marketing Relationship
Daily Sales Rituals
Procurement Essentials
Assortment
Margin Mix and Sales Strategies
Supply Chain and Operations
The Core Business Competence: Supply Chain and Operations
What is Logistics? and Operations?
Logistics Essentials
How to pick the right KPIs
Fulfillment Models and Operations
Logistics as a marketing tool
Technology and Data
How does Technology enable your Career?
Tech Stack for Digital Commerce
Digital Commerce Ecosystem
Product management
Back-end & Front-end
Architectures and Platforms
User Experience
UX Tools
Data Essentials
If you are not satisfied, you will receive your money back
English with captions in Portuguese and Spanish
A holistic approach over a total of 7 modules
Curated supporting content to help your learning process
Self-paced learning: studying approximately 2 hours per week, you'll finish the course in 7 weeks
Your classes will be on an online platform where you will connect with learners around the world
You'll be awarded with a Certificate of Completion at the end of the course
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Professionals starting their career in digital commerce
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Professionals migrating to digital commerce
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Those who want to take a second step and develop a holistic view of the area
Listening to the classes and reviewing all the knowledge shared confirms to me that by learning more about technology will help me to understand how to enable revenue. It's really cool to see all of it coming together.
Lorena Pozzan
DCE Student
This module is very complete in exploring the general areas to implement a customer focused strategy across all the company
Jorge Soto
DCE Student
Module 1 laid an excellent foundation to move forward with the course. The Digital Commerce T-Shaped professional captured a great overview of what skillsets/mindset we need to acquire to become an expert in the e-commerce world.
Noemi Joly
DCE Student
Module 1 brought us a broad view of the profile of an ecommerce expert.
Aline Miranda
DCE Student
Registration for the Digital Commerce Expert course will open soon.
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✅ Watch Class 0 - Unpacking Digital Commerce with Matheus Santana
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EICOM is a global institute recognized for the quality of its programmes and certifications, focusing on high-level and holistic education.
